A new future for Drink-IT
Drink-IT is an ERP solution specifically designed for the beverage industry. This solution will now become part of a global company that specializes in providing business software to the food and beverage sectors.
“It has not been easy to say goodbye to our dedicated team of colleagues, but this is the right path for the Drink-IT business, its employees, and its customers,” says Bo Martinsen.
With Aptean’s global presence, complementary solutions, and technological capabilities, all the conditions are in place for the continued development of the Drink-IT solution.
Bo Martinsen continues: “I would like to thank the Drink-IT team for their hard work and dedication to the solution. Their efforts have been invaluable. A special thanks to Sarah Broux for leading Drink-IT as Managing Director and for her 20 years at NORRIQ. We wish Sarah and the entire team all the best in their new careers at Aptean.”
Even higher ambitions for NORRIQ
NORRIQ has seen very positive development in recent years. “Therefore, we will have even higher ambitions for NORRIQ and our more than 200 colleagues in the future,” explains Bo Martinsen. With expertise in ERP, CRM, PIM, BI, and e-commerce, deep industry knowledge in selected verticals, and experienced colleagues, NORRIQ is well-positioned to help companies realize their full potential through digital solutions. “We already have a strong market position in Denmark and Belgium. By increasing investment in our core business, we will further strengthen our positions and use our unique market offering for international growth,” explains Bo Martinsen.
He concludes: “I am proud of the journey that Drink-IT has been on. And I am proud of the recognition we receive by having a global organization like Aptean wanting to buy Drink-IT. The sale is another milestone in NORRIQ’s history, and it increases my expectations and ambitions for the future NORRIQ.”
About NORRIQ
NORRIQ is a consulting and technology firm established in Denmark in 2007. Today, it is an international company with 7 offices and customers worldwide. We have more than 300 skilled colleagues, all driven by a passion for realizing our customers’ full business potential with technology and digital solutions.
Read more about NORRIQ on this site.
About Drink-IT
Drink-IT has been a subsidiary of NORRIQ, headquartered in Tremelo, Belgium. Drink-IT provides ERP solutions specifically tailored to the needs of breweries, distilleries, bottlers, and beverage distributors. The solution has been implemented in SMEs and international key accounts in more than 45 countries – though not in Denmark, so no Danish NORRIQ customers are affected by the sale. Read more about Drink-IT at www.drink-it.com.
About Aptean
Aptean is one of the world’s leading providers of industry-specific software solutions that help manufacturing companies and distributors run and grow their businesses efficiently. Aptean is headquartered in Alpharetta, Georgia, USA, and has offices in North America, Europe, and the Asia-Pacific region. Read more about Aptean at www.aptean.com.
