Organise and manage events in just a few steps

Finally, after a long period of organising and attending events not being possible, we can be social and network in real life once more. The need for events, gatherings or other happenings is high for membership-based enterprises or organisations. Therefore, investing in an automation tool that can make all of the above a piece of cake, isn’t a bad idea if you want to gain efficiency and a smooth flow of operations.

When being social isn’t easy…

Membership-based organisations often organise all sort of things for their members, from events or webinars, to courses and more. They are important to nourish their members and create connections among them in order to create a tight-knit community. But this isn’t always easy! Usually organising such an event requires a lot of manual work and afterwards you’re left with little to no insights to see where you can improve. Also, visibility of your event is another issue when you don’t work with member portals and have to rely on other mediums such as letters. And let’s be honest, those pre-digital means can’t compete with modern ways.

From difficult to effortless

Organising an event, webinar or anything that requires inviting people, can be easy and effortless when using an automation tool, such as NORRIQ Membership solution. How? Let us go through a few process steps.

Creation & invitation

From beginning to end, NORRIQ Membership solution allows you to automate your entire flow. Once you have set up your event, it only takes a few clicks to send an automatic invitation to your integrated CRM marketing database, to any group you want. This could be important when only members from a certain region should be invited, or those who show interest in certain topics, or if it’s a new members only event.

Registration

After inviting your members, it’s up to them to register for your scheduled event. This can be automated so (potential) members can simply register through their invitation, or through a registration link on your portal or website.  For both ways of registration, you can install an automated confirmation, thank you mail and the possibility to add the event to their planning application.

During registration, you can also make sure there are dynamic fields for which the invited member can point out his preferences such as attending for half a day, the whole event, whether or not he or she wants catering included and more specified catering fields/questions according to previous answers. 

Payment

For some events the member will be required to pay. Payments can also be automated and integrated with an automatic mobile payment application, for example through the Payconiq app, by scanning a QR code or a link to pay later in case necessary or through a bank transfer with a personalised structured payment code. Also, depending on the registration information of the invited member the sum of payment is automatically adjusted, in case they opt for catering, overnight stay, multiple days, etc. Payments can be tracked through your system so, at all times, you can see who has or hasn’t paid.

During the event

On the day of the event, it can be possible members can only enter upon showing a personal QR code, which has been automatically sent to them after registration. You as an organiser have a list of all registered people who are attending or those who have unfortunately missed it for unknown reasons.

Time to analyse

After the event, you can access a lot of data and information that can be useful for future events or marketing activities. A few examples:

• You can pull a list of all people who were registered and attended or not. Those who were present can be sent an automated thank-you-for-attending mail and those who did not show up can be sent a sorry-you-missed-it mail. All of the above are fully automated.
• The automated tool also allows you to gather insights for further marketing activities. For example, if a member showed interest in a certain subject for a webinar by registering for it, you can add this member to a list of people with similar interests. Why? To order your database and create targetable groups for campaigns or invite them for future events or send them newsletters they could find interesting.
• Sometimes events only target potential new members, called leads. By inviting them, and having them register, you gather important data such as location, email address, phone number and more, which can be used at a later date to engage them in a lead capturing campaign.

GDPR

Nowadays, GDPR is also a concearn for many organisations and creates additional responsenilities for your administration team. With the NORRIQ solution, you can easily clean your database, depening on your GDPR policy, in case you receive registrations of people you don’t know or shouldn’t be registered.

Significantly improve your communication with your members and set up and follow up campaigns quickly and easily. Moreover, make meeting new people and connecting with your members during real-life events effortless and automated.

 

 

Do you want to know more about what NORRIQ Membership solution can do for you? Get in touch with our experienced consultants:

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